NextStep for Life is a wonderful organization that helps developmentally disabled individuals in Jefferson County, Missouri find independence through job training, employment opportunities and independent living.
NextStep needed to reach out to large donors as well as potential volunteer groups for support. They had materials, a website and a social media presence that told about what they did, but they really didn't have anything that got to the heart of their mission and why it mattered so much.
We decided that rather than focus on programs, numbers, etc. we needed to truly tell the stories of the people that they helped. Understanding not just who they are now, but their childhood and the experience of their families would give our audience the human, emotional connection they needed in order to really get behind and support NextStep. The format of a larger, premium brochure was more likely to get noticed by potential donors and provided for a more intimate reading experience. It also provided the real estate to truly spotlight individual stories along with past and present day photos.