As a result of the economic recession, people looking for car or house loans had a greater concern about finding the right loan to fit their needs. They obviously didn't want a loan that was too small, but also didn't want to be locked into a loan that was too big for their unique life situation. For this campaign for INTRUST Bank we developed the line "Loans to match your life." with images showing people paired with a car or house that visually matched them. The message was that INTRUST Bank would help you to find the loan that was the right fit for you.