BickHealth provides hospitals with technology solutions that allow patients to access their personal healthcare data and communicate better with their doctors. The black box represents the state of data that is trapped and unavailable to patients. The mark for BickHealth represents the data being freed from that box while the hand drawn scribbles and type treatment convey a personal, human touch.
Part of the rebranding effort included letterpressed business cards with individualized squares for each member of the team. Coffee cups were also produced with heat-activated ink that turned the closed black box into the orange, opened up box representing the freed healthcare data.